Head of Public Fundraising

We are a ‘small but mighty’ charity with one big ambition: to stop leukaemia devastating lives. Over the next
10 years we want to help save and improve the lives of more people with leukaemia through finding and
funding life-changing research and campaigning for change.

Despite progress in recent decades, someone in the UK is diagnosed with a blood cancer every 16 minutes
and survival rates are among some of the worst of any cancer. And the physical and psychological impact
can be lifelong.

Our current 5 year strategy outlines our plan to increase our investment into ground-breaking world class
research and policy development focused on improving access to kinder, more effective diagnosis, treatment
and care for leukaemia and other blood cancers. To do this, we have embarked on a period of significant
growth, investing strategically to grow our income, profile, influence, and engagement and impact.

We are seeking an experienced, driven and passionate Head of Public Fundraising to lead the mass
fundraising team to achieve sustainable income growth over the coming years. We are looking for someone
with energy and ambition, who can demonstrate strategic leadership to maximise fundraising opportunities
across Community, Challenge Events, Regular Giving, Legacy and In Memory audiences, to grow our
supporter networks and optimise supporter engagement and experience. The remit of this role also extends to
include oversight of our CRM Database Manager and Supporter Care.

We have recently invested in growing our fundraising team so that we can fund more life-changing research to
increase our understanding of leukemia as a disease, and accelerate the development of kinder, more
effective treatments. This includes investment to grow the public fundraising team, develop new fundraising
products, recruit new supporters, and increase legacy giving through targeted campaigns.

We are also in the process of developing our new 5-year fundraising strategy, so you will be instrumental in
creating an ambitious new plan to develop a diverse and sustainable mass fundraising portfolio, covering the
key areas of donor acquisition, retention, and growth, with a focus on maximising our Challenge and
Community events portfolio, and increasing Legacy, In Memory and Regular giving. You will be responsible
for developing and delivering a portfolio of products to grow voluntary income, whilst leading a newly
expanded and ambitious team. And you will help shape our data strategy, working with the Head of Digital and
other colleagues across the organisation to develop our digital fundraising strategy; embed usage of our CRM
and ensure GDPR compliance.

You will be results-driven with an appetite to innovate and drive continuous improvement, leading to increased
conversions, deepened relationships, and long-term support.

Skills:

•  Demonstrable experience of strategic leadership and oversight of a mass fundraising product
  portfolio.
• Proven experience of managing an engaging Community and Challenge Events fundraising
  portfolio.
• Proven experience of driving Legacy and In Memory giving to create a robust long-term pipeline.
  Experience of successfully developing and implementing legacy marketing strategies.
• Proven experience of applying the principles and techniques of Individual Giving / Direct Marketing
  within a multichannel, multi-discipline environment to deliver significant returns and supporter
  satisfaction, especially through supporter recruitment channels.
• Experience of fully integrating a CRM database as a tool in the day-to-day work and running of a
  charity.
• Demonstrable experience of managing a high performing team, focussing on creating a culture
  where people thrive as individuals and can be their best selves.
• Experience of managing multi-channel media campaigns by utilising print and digital channels
  including social media and email.
• Good experience of building effective relationships with internal and external partners, including
  creative freelancers, media and direct marketing agencies.
• Experience of working with, negotiating with, and managing outputs of external agencies and
  internal departments, including contractual obligations.
• Strong project-management experience, including managing budgets, schedules, creative
  development, and supplier relationships for fundraising direct marketing campaigns.
• Experience of setting and managing annual budgets, monitoring, and reconciling results and
  financial performance in income and expenditure. Providing associated narratives and monthly
  reforecasts.
• Proven experience of driving effective stewardship programmes to maximising supporter
  experience.

Experience:

•  Excellent specialist knowledge of the principals and methods of Public Fundraising, including
  Challenge Events, Community, Legacy, In Memory and Individual Giving.
• Understanding of the effective development and use of supporter contact strategies, turning
  analysis and insight into high performance activity.
• Up-to-date knowledge of current digital fundraising trends, including social media marketing.
• High Level knowledge of Salesforce CRM databases and how best to utilise to steward
  supporters.
• Knowledge and experience of marketing processes and techniques across varied channels.
• High Level knowledge of legacy administration.
• High Level knowledge and understanding of charity law in relation to legacy fundraising, GDPR,
  PECR, data protection and other relevant fundraising regulation

To minimise unconscious bias, we use anonymous recruitment and are unable to consider direct applications.

Please apply via the CharityJob website here with your CV and covering letter.

The deadline to apply is midnight on Sunday 20^th July 2025

First interviews will be held via Teams on between 29^th and 31^st July 2025.  Second interviews will be face to face in our London Offices – at 26 Great Queen St, London WC2B 5Bl on 13^th and 14^th August 2025

We look forward to hearing from you!