Head of Digital

Full-time, 37.5 hours per week, Monday to Friday
£50,000 – £60,000, dependent on experience

Background

Over the next 5 years we plan to increase our investment into ground-breaking world class research and policy development focused on improving access to kinder, more effective diagnosis, treatment and care for leukaemia and other blood cancers. To do this, we are embarking on a period of significant growth, investing strategically to grow our income, profile, influence, and engagement and impact. 

We are looking for an experienced, driven and creative Head of Digital to join our small but nimble team to deliver insight focused digital communications, which drive our reach and engagement with the blood cancer community and the public.   

Skills and experience

You will have significant experience of leading a digital team to deliver impactful campaigns and achieve measurable results with your target audiences.  With experience across a wide range of disciplines including digital marketing, email, website development and social media, you will be experienced at working with a variety of stakeholders and managing a busy workload to deliver successful programmes of work across multiple channels and audiences.   

You will have an appetite to innovate and drive continuous improvement in our digital work and keep the charity at the forefront of developments in digital.  

  • Substantial experience working within digital communications and proven track record in leading digital campaigns to grow profile, engagement and/ or donations 
  • Experience of developing digital marketing strategies and leading digital marketing campaigns, ideally for fundraising and/or awareness raising campaigns   
  • Experience of leading on website content and development and SEO  
  • Experience of running email programmes and of wider CRM strategy  
  • Experience of writing creative communications for external and internal audiences that are on brand, creative and deliver results 
  • Experienced with managing a range of stakeholders, working cross-functionally to develop digital strategies and deliver projects that meet the needs of the wider organisation  
  • A strong understanding of analytics and an ability to use data and other insights to improve performance  
  • Strong track record of delivering social media strategies and activities 
  • Ability to focus on impact and deliver outstanding results in a team environment   
  • Excellent planning, organisational and problem-solving skills with the ability to develop new approaches 
  • Management experience, ideally through both direct line management and managing freelancers / agencies.  

Core job description

  • Lead the development of Leukaemia UK’s digital work, providing expert input and guidance across the organisation alongside hands on implementation of key projects  
  • Lead on Leukaemia UK’s digital marketing strategy across all areas of the charity’s work  
  • Oversee the development of our email programme  
  • Lead the development of our website content and SEO 
  • Support the social media officer to develop and deliver our social media strategy  
  • Lead on the digital elements on all major LUK campaigns and activities across brand, fundraising, research, awareness and advocacy  
  • Manage the social media officer and a range of digital freelancers and agencies 
  • Keep on top of key trends and advancements within the digital landscape, offering expert insight to the Senior Leadership Team 

Specific responsibilities

Digital Strategy and Planning  

  • Working with the Director of Communications, lead on and develop the organisation’s digital strategy, with particular focus on how to best use our resources to support the charity’s overall strategic objectives and drive growth 
  • Manage a range of stakeholders from across the organisation and externally to support the delivery of our digital activity, and report on progress. This includes planning and implementation, managing budgets and evaluation.    

 Digital marketing  

  • Lead the development of our digital marketing strategy to ensure integration across all activities and that we are maximising opportunities to increase profile, engagement and income  
  • Champion an iterative, test-and-learn approach to our digital activity, based on insights  
  • Ensure we are analysing data from our campaigns to inform future activity and reporting on this as needed  
  • Lead on the plans for the resourcing of our digital marketing  
  • Optimise the Google grant to reach more of the general public, ensuring impressions, click through rates and spend are maintained   

Email strategy  

  • Oversee our email programme, with a particular focus on developing our understanding of current audiences and how we can best engage them, including planning and running quarterly email meetings with the wider organisation    
  • Lead on content planning, including the segmenting of different audiences as needed, testing and optimising on an ongoing basis  
  • Oversee the delivery and, alongside others, production of email content, providing training and support as required 
  • Oversee the development of our supporter journeys, as part of an ongoing CRM strategy   
  • Review email data and implement changes to increase engagement 
  • Play a lead role in our wider stewardship workstream and Salesforce integration 

Website and SEO  

  • Lead on the development of our website content to provide an engaging experience for our wide range of audiences, working with colleagues from across the organisation to ensure all content is accurate and up to date  
  • Work with our digital agency to prioritise updates and improvements to the site and contribute to website development, particularly with regards to usability, accessibility and system functionality  
  • Provide training so we have a pool of people able to publish content on the website  
  • Ensure comprehensive analytics are in place and regularly reviewed to enable us to improve website performance, using the insights to inform content and channel planning, as well as track donations  
  • Develop an SEO and link building strategy that improves website health and attracts relevant traffic in order to support user acquisition targets.  

Social media  

  • Oversee the work of the social media officer and support them in the development, delivery and evaluation of our social media strategy  
  • Ensure effective community management is in place and suitable guidelines to support this. To include reactive/ out of hours activity when required   
  • Keep up to date with latest developments in social media and exploring new platforms  
  • Review and analyse social media activity and use this analysis to improve future performance  

Application instructions

If, once you’ve read the job description, you feel you have the passion for our work and the right mix of skills, energy, and flair to embrace this broad and challenging role and enable our strategy to fly, then we would love you to apply.

The closing date to apply is midnight on Wednesday 24th July 2024. Please email your CV and covering letter to tell us why you are a great fit for this role and for Leukaemia UK, to Anna Wilson at anna@leukaemiauk.org.uk 

We look forward to hearing from you!

Apply now

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